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Customer Analytics And Personalization?

Many companies personalize products, offers, content, and communication in order to treat customers uniquely, to make them feel special, and to encourage them to spend more. What are some of the benefits you are seeing using customer analytics to personalize? What are the popular techniques? Share here.

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Are You Involved With A Co-Marketing Safe Haven?

Forrester analyst Fatemeh Khatibloo is exploring how manufacturers — and other organizations with a "closed loop" view of the customer engagement cycle — are partnering to create third-party managed databases for analytics, measurement, and targeting. Is your company building, leveraging, or contributing to a safe haven? Weigh in here.

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Mike GrantUse Twitter to keep up with the latest news from Forrester's Customer Intelligence community. Follow updates from Community Manager Michael Grant at @forr_cust_intel.

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