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What’s New In This Community

What's New In This Community

Near-Field Communication — Connecting The Real World With Mobile

New implementations of NFC in mobile phones may best existing technologies like SMS, Bluetooth, and 2D bar codes in terms of their marketing capabilities. Why? We think this technology will be better at upholding the important mobile marketing tenets of immediacy, simplicity, and context. What do you think? Add your opinion to the new discussion.

Creating A Mobile Presence For Your Community

Have you considered developing a mobile app or mobile site for your company's community? If so, help your fellow community member by sharing your insight regarding the vendors and technologies you compared during your process.

SOPA: Will It Impact Your Interactive Marketing?

The backlash against SOPA and PIPA has stopped the bills in their tracks. But we don't think the issue — illegal use of copyrighted material — will stay still for long. Give us your take on SOPA. Would any such act pose a threat to your interactive marketing plans? Or was this bill just too overreaching?

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Sarah GlassUse Twitter to keep up with the latest news from Forrester's Interactive Marketing Community. Follow updates from Community Manager Sarah Glass at @forr_int_mktg.

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