Skip navigation

Market Insights

Overview All Content (96) Discussions (96) Documents (0) Polls Set as default tab

Manage categories

Close

Create and manage categories in Market Insights. Removing a category will not remove content.

Categories in Market Insights
Add a new category (0 remaining)

Manage Announcements

Close

Create and manage announcements in Market Insights. Try to limit the announcements to keep them useful.

Announcements in Market Insights
Subject Author Date Actions
Add a new announcement

What’s New In This Community

What's New In This Community

What’s More Important: Facebook Fandom Or Brand Engagement?

Is your company putting lots of time and effort into maximizing the number of “likes” or followers? And are you tasked with finding a way to measure their value? Despair no longer. We’ve developed a tool to help you quantify the impact of a Facebook fan on your brand. And we’d love to hear your views.

The Value Of Short-Term MROCs

We’re engaging in a discussion on whether short-term MROCs (Market Research Online Communities) are just as effective as long-term MROCs. With the six-figure cost of a long-term MROC, short-term MROCs are emerging to gather insights in a more cost-effective way. What’s your take? What value do you see in short-term MROCs?

Sharing Market Insights Job Postings

Would you be interested in sharing MI-related job posts in your company? Typically community members forward job openings to us and we post them along with any interesting ones we run across. Tell us, would this be of value to you?

HTML

Discussions and Documents

Latest Discussions | Most Popular Discussions

JavaScript

Welcome

Welcome

Get Started Now

Notifications

Follow Market Insights On Twitter

Lindsey ColellaUse Twitter to keep up with the latest news from Forrester's Market Insights Community. Follow updates from Community Manager Lindsey Colella at @forr_mkt_insght.

Follow the Community Conversations

Keep up to date on the latest activity in your community. Subscribe to our weekly email digest summarizing your discussions and highlighting the most popular discussions. Sign up.

Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.

Social

Your Community

Forrester Blogs