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Marketing Leadership

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What’s New In This Community

What's New In This Community

What Is The Role Of Content Marketing?

Corinne Madigan Researcher Cory Madigan is conducting a survey on the importance of content marketing relative to other initiatives. The survey takes only 10 minutes and you'll receive a copy of the results, with our thanks for participating. Take the survey.

Are Your TV Campaign Plans Evolving?

Mike GlantzThe days of simple TV planning are extinct. As media-multitasking and social integration continue to rise, so does the complexity of determining which approach marketers should employ in their TV campaigns. Researcher Mike Glantz is interested in hearing how, if at all, your planning strategy has adapted.

How Are You Using Social For Brand Building?

Tracy StokesKeeping up with the rapidly changing social world is challenge for marketers, let alone figuring out how to connect it to the rest of their marketing strategy. Analyst Tracy Stokes would like to know where social fits in your brand building plans.

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Matthew DernogaUse Twitter to keep up with the latest news from Forrester's CMO & Marketing Leadership community. Follow updates from Community Manager Matthew Dernoga at @forr_CMO .

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