Skip navigation

Is Google Buying Groupon A Bad Idea?

1376 Views 1 Reply Latest reply: Dec 7, 2010 7:59 AM by Ben Zeidler
Ben Zeidler Forrester 20 posts since
Jun 22, 2010
Currently Being Moderated

Dec 2, 2010 11:17 AM

Is Google Buying Groupon A Bad Idea?

In her recent blog post, Sucharita Mulpuru sees the value in Groupon (she personally uses it), but thinks 5 billion is a bit out of hand.  In her words:

 

Here’s why:

  • $5 billion is an absurd valuation for a company that is in a  business with virtually no barriers to entry and is younger than my  toddler.
  • That’s more than what they paid for YouTube, which had a heck of a lot more traffic when it was acquired than Groupon has now.
  • It’s a huge chunk of the cash that Google has on hand.  That’s a lot of money.

 

Check the blog post to see the rest of her thoughts, and then come back here to discuss.  Is Google buying Groupon a bad idea?  What shpuld the valuation be?  What are Groupon's obstacles and how can they overcome?

More Like This

  • Retrieving data ...

Bookmarked By (0)

Legend

  • Correct Answers - 60 points
  • Helpful Answers - 45 points
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 19 roles across three distinct groups: IT, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts apply custom research-based solutions and data-rich insight to your critical challenges and opportunities.