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How are you integrating social media into your brand building strategy?

626 Views 0 Replies Latest reply: May 7, 2012 9:12 AM by Tracy Stokes
Tracy Stokes Active 14 posts since
Mar 23, 2011
Currently Being Moderated

May 7, 2012 9:12 AM

How are you integrating social media into your brand building strategy?

Facebook is getting a lot of ink around speculation on what its IPO means for marketers.  Pinterest is now the third most popular social networking site. Tumblr is introducing new ad units to pull in marketing dollars. Just keeping up with the rapidly changing social world is challenge for marketers, let alone figuring out how to connect it to the rest of their marketing strategy. Where does social fit in your brand building plans?  Is it a tactical silo or an integrated pillar?   What challenges are you facing as you integrate social into the 21st century brand building experience?  What are your successes?

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